Why mail is losing subscribers? Five fatal mistakes novice authors.

Voluntary thematic mailing list was at that time invented by an alternative to spam. The idea is simple - you voluntarily subscribe to receive in your email inbox you interesting information on a given topic. It is very convenient, since lists can be found a lot of really good quality and free information that can be quite useful to the subscriber. The author, in turn, maintain its thematic distribution makes it possible to maintain links with their target audience, periodically publish their offers, and to maintain feedback with potential clients. Commercial Internet Project, supported the dispatch, as a rule, are several times more profit . Mailing lists are usually a variety of companies with the aim of publishing their news and information on promotions, or individual entrepreneurs, to develop their e-business. This article will talk about the second category of authors, since the first case, the conduct of the publications are more likely to trust the professionals. Sometimes happens that an aspiring entrepreneur, has opened up, faced with a situation where instead of the continuous growth of the reverse process - refuse subscribers (deleted from your mailing) of distribution. The reasons for this unpleasant phenomenon may be several. Consider the major ones:

1. Abundance of advertising in the newsletter. This is perhaps the most common and most devastating error. It should be understood that the delivery - this is a kind of transaction. The author publishes an interesting and useful information on a given topic, and subscriber, as if in compensation for this service, ready to receive a certain minimum portion of advertising. But do not naoborot.V indeed, it is difficult to imagine in our human, and so glut in advertising time that would voluntarily sign up to receive only the advertisement information in your email box. Therefore, if the balance between a reasonable amount of advertising and useful information seriously shifting towards the first, the delivery will inevitably lose subscribers, one after the other.


2. Departures from the stated topic list. Theme delivery, as the name implies, is designed to inform subscribers on any particular topic. A few strange, but often the authors of this very topic of waste. Of course, it is understandable that the author, in addition to the topic list, there are a lot of other interests. But whether these shared interests of its subscribers if the topic list - cultivation of cacti, then why two-thirds of this issue is devoted to other domestic plants in which the author of the soul is not DR? And well, if not the animals ... Maybe this is really interesting, but unless stated theme «Breeding cacti», then on the cactus and say, otherwise the result of such an approach quickly affects the number of active subscribers. The reason is obvious - nobody wants to waste their time on the fact that he was not interested. The time we all cherish.


3. mistake number three can be described as the excessive personalization distribution. What does this mean? But that - the author says too much about yourself. In fact, it is not bad to feel that the other monitor sits a live person and not a robot. Speaking of his personal emotions and thoughts on the topic only makes up brighter and more interesting. But only teme.Na fact, which is not only found in some editions. Today's weather outside the window, a pair of words about the victory of your favorite football team, a couple paragraphs of the discussion about life, and (Surprise!) - A good bullet in the end! This approach may be good for some blogs, which are of such a format obscheniya.Tratit precious time maloinformativnye letter to anyone not interested, much easier to click on «unsubscribe», which is often the case.


4. absence of a practical beginning. Information Information discord, and if the subject distribution promises practical useful information, then it should be. That is, it is practically useful. This is one of the key moments, just as interesting information on the Internet is enough for any subject. Subscriber «default» expects that he will fulfill his promises, and if not, it is an adequate response - just not to receive deliveries.

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5. hard to read because the author wrote too long and not formatted letter. Too long a letter - it is a serious reason, because, first - with the information difficult to monitor, and secondly - distribution issues are often not read, but quickly prosmatrivayut.Optimalny size, in the opinion of many successful authors, 1000 -- 1500 characters, 2500 characters max. Longer letters are already quite difficult to read. If the author is not able to reveal the theme for 2500 plates, it is better to release just split apart. It is important to understand what to do on a push to read until the end of long letter, no one will be.

With the right approach, sending out a mutually beneficial and interesting form of communication. For the lead distribution is way to express yourself as an author, as the professionals of the business, about his commercial project and make it more successful. Just need to follow simple rules to avoid unnecessary and annoying bugs.